What creates value?
Product sales, lead generation, bookings, consultations or B2B inquiries all require different technical priorities.
Industry Experience
Different industries need different technical priorities.
An e-commerce store, a home-service business and a therapy practice may all need a website, but the technical priorities behind those websites are very different. I adapt the development approach around the business model, user journey and operational workflow.
What should the visitor do?
Browse products, submit a form, call a business, request an estimate or understand a professional service.
What happens after conversion?
CRM routing, call tracking, order operations, Merchant Center, email or internal team workflows may all sit behind the website.
Featured Industry
E-commerce requires more than a good-looking storefront.
Product discovery, cart behavior, tracking, Merchant Center and day-to-day store operations are all part of the same customer journey.
E-Commerce
Shopify, WooCommerce & the technical systems around the store.
My e-commerce work includes storefront development, search, cart and product UX, Merchant Center, conversion tracking, technical SEO and ongoing store operations.
Shopify
WooCommerce
Merchant Center
Conversion Tracking
Technical SEO
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Industries
Technical work shaped around the way the business operates.
The examples below show where my previous web development and technical operations work is most relevant.
01
E-Commerce
E-Commerce
Shopify and WooCommerce development, storefront UX, product behavior, Merchant Center, conversion tracking and ongoing technical store support.
Shopify & WooCommerce
Merchant Center
Conversion Tracking
Storefront UX
Project examples
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TEKLED
DTF724
KCA Depot
DTF Hub
02
Lead Generation
Home Services
Websites where phone calls, estimate requests and lead routing matter more than product checkout. CRM, call tracking and conversion flow are central.
Lead Generation
Call Tracking
HighLevel CRM
Local Conversion
Project examples
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Fast Maid Service
The Uniq House
Shiny Carpet Cleaning
03
Professional Services
Healthcare & Therapy
Trust-focused websites with clear service architecture, client information, responsive presentation and consultation-oriented user journeys.
Trust-focused UX
Service Architecture
Consultation CTA
Responsive Web
Project examples
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Ember Trauma Therapy
04
Education
Education
Content-heavy websites, application and contact forms, structured landing pages and responsive information architecture.
Course Structure
Forms & Leads
Information Architecture
Mobile UX
Project examples
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Robincode
Pinnacle Academy
05
Visual Portfolio
Architecture & Design
Visual presentation, portfolio structure, media performance, responsive layouts and technical support for design-led businesses.
Portfolio UX
Visual Performance
Responsive Media
Brand Presentation
Project examples
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Sia Moore
06
Corporate & B2B
B2B & Industrial
Corporate websites, product catalogs, technical content, inquiry flows and custom web requirements for B2B-oriented companies.
Product Catalog
Corporate Web
B2B Lead Gen
Technical Content
Project examples
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AK Alüminyum
BT Teknoloji
Verisay
DAS Arge
07
Automotive
Automotive
Product-heavy website structures, e-commerce planning, multilingual requirements and technical migration work.
Catalog Structure
Migration
E-Commerce
Product Management
Project examples
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Yolpar Otomotiv
08
Local Business
Local Businesses
Websites where mobile usability, phone calls, local lead generation, campaign updates and fast technical maintenance are especially important.
Mobile-first
Call CTA
Local Lead Gen
Google Integration
Project examples
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Seymen Parke
Fast Maid Service
Shiny Carpet Cleaning
Different Industry, Different Priority
The same website metric does not matter equally to every business.
Technical decisions should reflect what the website is supposed to achieve, not just which platform it uses.
E-Commerce
Product discovery, cart behavior, checkout, tracking, feed quality and store operations.
Home Services
Calls, estimate forms, CRM routing, location relevance and mobile conversion flow.
Professional Services
Trust, service clarity, consultation flow, content structure and responsive usability.
B2B
Product or service catalogs, technical information, inquiry flow and business credibility.
Industry Matrix
From business goal to technical priority.
This is the simplest way I think about industry-specific development: start with the primary business goal, then define the systems that support it.
Industry
Primary Goal
Key Technical Areas
E-Ticaret
Sales
Shopify / WooCommerce, Merchant Center, tracking, cart & product UX
Home Services
Lead
Forms, HighLevel, call tracking, routing, local conversion
Healthcare & Therapy
Consultation
Service architecture, trust UX, forms, responsive web
Education
Application / Enrollment
Information architecture, course pages, forms, mobile UX
B2B & Industrial
Teklif / Inquiry
Catalog, corporate web, technical content, lead generation
Otomotiv
Product / Sales
Migration, product structure, catalog, e-commerce
Your industry is not listed here? That is not a problem.
The important part is understanding how your business generates value, what users need to do on the website and which technical systems support that journey.